SUSHARA / CV2026
PRODUCT DESIGNER — DIGITAL IDENTITY
AMSTERDAM · NL
Product Designer 8+ YEARS
R
Rhea Sushara
Turning tangled problems into design that feels natural.
8+
Years designing
300K+
Users shipped to
3
Platforms
# Experience Years
01
Product Designer
Digidentity · The Hague · Present
2023 —
02
UX / UI Designer
Pal · Amsterdam
2022–23
03
Product & Digital Designer
Sushara Studio · independent practice
2018–22
04
Product Designer
FutureBens · ESG SaaS · Germany
2022
05
Social Media Designer
Jimmy Nelson Studio · Amsterdam
2021–22
06
Graphic Designer — Calvin Klein
PVH Corp. · Amsterdam
2021
07
Motion Graphic Designer
Social Blue · Hoorn
2019–21
08
E-comm Image & Video Quality Manager
Exposar · Amsterdam
2017–19

The summary

A product designer with 8+ years turning complex, regulated systems into experiences that feel effortless. At Digidentity I'm the sole designer across iOS, Android, and web — balancing security and compliance with UX everyday people can actually use, and owning the design system that ties it together. A background in illustration and motion gives me an edge in interaction design and storytelling: I care as much about how something feels as whether it works. I thrive in collaborative teams where design has genuine influence, and I'm drawn to products that earn people's trust and make a real difference in their lives.

Experience, in depth

Product Designer · Digidentity
Feb 2023 – Present · The Hague
  • Digidentity is a Qualified Trust Service Provider on the EU Trusted List (eIDAS), whose platform has created 25M+ digital identities across 180+ nationalities for 250K+ corporate customers — I'm the sole designer for the products that run on it.
  • Sole product designer across native mobile (iOS & Android) and web, owning end-to-end UX for identity verification, account recovery, and digital signature flows.
  • Led the account recovery redesign across 5 distinct user scenarios and 8 languages, improving accessibility and reducing user drop-off.
  • Consolidated a multi-PIN system into a single PIN per account for 300K+ users, while rebranding the product's core terminology.
  • Designed and maintained a scalable design system used across web and mobile, enabling faster engineering handoff and consistent UI.
  • Collaborated cross-functionally with security, compliance, engineering, and QA to ship features meeting eIDAS regulatory requirements without compromising usability.
  • Treated accessibility (WCAG 2.1 AA) and localisation as non-negotiable design constraints across every initiative.
Product & Digital Designer · Sushara Studio
2018 – 2022 · Independent practice

Ran an independent design practice spanning product and brand: rebranded and built a responsive site for Shiva Yoga Center using design-thinking methodology, created brand identities and websites for startups (Remasterdam, Bao Khao, Voltron, Zorg Van Toen), and led illustration and marketing collateral for clients including Puuro Earth and Juizs.

Social Media Designer · Jimmy Nelson Studio
2021 – 2022 · Amsterdam
  • Built social execution plans across Instagram, Facebook, and Pinterest — ads, posts, reels, and motion graphics.
  • Grew the studio's Instagram by 80% in under four months.
E-comm Image & Video Quality Manager · Exposar
2017 – 2019 · Amsterdam
  • Built style guides, retouch guides, and templates for e-commerce brands (Oger, Catwalk Junkie, Vingino, Mr Marvis).
  • Trained and managed a team of 10 external retouchers remotely, handling client alignment across departments.

Earlier roles in motion design (Social Blue · HelloFresh, Unicef, Greenpeace), brand (Calvin Klein / PVH), and graphic design (Cryptic Intel, The Bold Creative) — full history in the experience list above and on LinkedIn.

Skills & tools

Design

Product DesignDesign SystemsInteraction Design User-Centered DesignPrototypingUX Research Accessibility (WCAG 2.1 AA)LocalisationNative Mobile (iOS / Android) WebIllustration & MotionWorkshop Facilitation

Tools · confirm / adjust

FigmaPrototypingDesign Tokens After EffectsIllustratorPhotoshop

Domains

Digital IdentityRegulated / eIDASFintech-adjacentHealth & Wellbeing (interest)

Education & certifications

Education

UX/UI Design Bootcamp
Ironhack
2022
BA (Hons) Illustration & Design
Norwich University of the Arts
2012–15
Diploma, Art & Design (Foundation)
University of the Arts London
2011–12

Certifications

UX Research for Agile TeamsUX Research: Card Sorting UX/UI Full-Time BootcampIELTSOpen Water Diver

Languages

EnglishProfessional
HindiNative / Bilingual
KannadaNative / Bilingual
TuluNative / Bilingual
DutchElementary
↳ AMSTERDAM · 52.37° N · OPEN TO SENIOR / LEAD ROLES RHEA SUSHARA · CV 2026