Rhea Sushara
The summary
Senior product designer with 8+ years in design and 5+ focused on product and UI/UX, shaping how people interact with complex, regulated B2B platforms. I currently define the design direction across iOS, Android, and web at Digidentity — a Qualified Trust Service Provider on the EU Trusted List, powering a digital-identity scheme with 25M+ verified identities across 180+ nationalities, in 8 languages. I own the end-to-end product design function: strategy, research, interaction design, a cross-platform design system with design tokens, and accessibility (WCAG 2.1 AA). I validate direction through usability testing and rapid prototyping, work shoulder-to-shoulder with product, engineering, and compliance, and use AI tools for faster ideation and research synthesis. A foundation in illustration and motion gives me an edge in interaction detail and storytelling — I bring craft where it earns trust.
Experience, in depth
Sole design function for a regulated, B2B digital-identity platform used across iOS, Android, and web. Define design strategy and own the full product design lifecycle — from discovery and usability testing through to shipped, localised interfaces in 8 languages. Build and maintain a cross-platform design system with design-token workflows, partnering closely with engineering on reusable component libraries and developer handoff. Led the account-recovery redesign across 5 scenarios and consolidated a multi-PIN architecture into a single-PIN flow, both validated through usability testing — simplifying onboarding and reducing support escalations. Collaborate directly with product, engineering, and compliance to meet eIDAS requirements without compromising usability. Use AI tools (incl. Claude) to speed ideation and research synthesis.
Ran an independent product-and-brand practice for early-stage companies — scoping problems, setting design direction, and shipping end-to-end. Clients included a B2B ESG SaaS platform (FutureBens, Germany), a social wellness app (Pal, Amsterdam), and wellness brands. Delivered product UI, responsive websites, brand identities, and marketing systems, often as the sole designer advising founders directly.
Owned social content strategy across Instagram, Facebook, and Pinterest for the renowned photographer's studio. Grew Instagram 80% in under four months through systematic execution planning and visual storytelling.
Graphic designer at Calvin Klein / PVH Corp. Motion designer at Social Blue. At Exposar, built style guides and retouch systems and managed a remote team of 10 retouchers. Full history on LinkedIn.