Rhea Sushara
The summary
Senior product designer with 8+ years in design, including 5+ in product and UX/UI. I lead end-to-end product design for Digidentity's digital identity platform across iOS, Android and web, used by individuals and businesses, with 300K+ wallet users in 8 languages.
My work focuses on making complex, security-sensitive journeys easier to understand and complete. I redesigned account recovery so 86% of users now recover without the service desk, made account switching visible enough that switching-related tickets fell to almost zero, and built a cross-platform design system with tokens and accessibility built in.
I work with product, engineering, security and compliance on what to build, not only how it looks: phasing work to real capacity, pinning down compliance rules before designing screens, and validating direction through workshops, surveys and UAT when access to users is limited. A foundation in illustration and motion gives me an edge in interaction detail — I bring craft where it earns trust.
Experience, in depth
Sole designer for an eIDAS-qualified digital identity platform (25M+ verified identities across 180+ nationalities) used by individuals and businesses on iOS, Android and web in 8 languages. I own design from discovery to shipped, compliant interfaces, and shape what gets built with product, engineering and security.
- Account recovery: every lost-access case ended at the service desk, across 4 fragmented web flows. I proposed a phased plan (fix the web flow first, then go native) and, after aligning assurance rules with Security, routed 5 scenarios into 3 native paths. 86% of users now recover without the service desk (first month after launch, Sep–Oct 2026, reported by the service desk). Case study →
- Account switcher: multi-account users couldn't find a hidden switch icon and logged into the wrong identity. I prototyped three directions and, with stakeholders split and no external user testing possible, settled the choice with workshops and a structured survey: an upfront account carousel. Switching-related support tickets fell to almost zero; wrong-account logins down 60%, successful switches up 40%. Case study →
- Single PIN: users juggled a PIN per "smart card", a concept they never needed. Rather than rename it, I removed it from the interface and designed the migration around credential renewal: 300K+ users moved to one PIN per account with no forced reset. When the first batch exposed a dead-end failure state, I redesigned it with a new "incomplete" status, so users could continue into the wallet and finish later. Case study →
- Design system: built a token-driven component system with developer handoff across iOS, Android and web, designed to WCAG 2.1 AA, so new features ship as reusable patterns rather than one-off screens.
Mentor designers one-to-one through ADPList, the global design mentorship platform.
Ran an independent product-and-brand practice for early-stage companies, where I moved from visual work into product design — scoping problems, setting design direction, and shipping end-to-end. Clients included a social wellness app (Pal, Amsterdam) and wellness brands. Delivered product UI, responsive websites, brand identities, and marketing systems, often as the sole designer advising founders directly.
The foundation I bring to interaction design and instructional illustration today.
- Graphic Designer, Calvin Klein / PVH Corp: graphic and motion design for omnichannel brand content.
- Motion Graphic Designer, Social Blue (2+ years): motion graphics and social content for brand clients.
- Social Content Strategist, Jimmy Nelson Studio (2021–22): owned social content strategy, growing Instagram 80% in under four months.
- Visual Designer, Exposar: built style guides and retouch systems; managed a remote team of 10 retouchers.